Hypebeast hosted its first two-day outdoor music and cultural festival, Hypefest Hong Kong 2024, on November 9-10 in Hong Kong. The event featured 24 musical acts, brand activations, art installations, and interactive experiences. It was financially supported by the Mega Arts and Cultural Events Fund under the Culture, Sports and Tourism Bureau of the Hong Kong Special Administrative Region Government and iMe Entertainment Group.
https://www.malaymail.com/news/money/mediaoutreach/2024/12/03/hypefest-hong-kong-2024-an-unforgettable-weekend-of-music-art-and-community/346418